Free Sample Assignment on Sports Tourism for Pacific Sports Management

Question: Discuss about the Sports Tourism for Pacific Sports Management. Answer: Introduction: Over the past few decades, sports tourism industry has been experiencing the enormous growth due to the increasing demands of the market. Most of the business analysts have agreed with the fact that the sports tourism becomes the fastest growing sector of the global travel and tourism industry. By analyzing the sports report, it has been seen that the international tourism market has made the business of US$600 billion in 2008 (Weed Bull, 2012). Hence, it can be assessed that the impact of the sports tourism on the global business is gigantic. In this context, the business plan has been formed for the sports organization in Singapore named Asia Pacific Sports Management (APSM). The particular business plan has been developed for the decision maker or the manager of the particular sports organization in Singapore. Identification of most relevant trend to the company: By discussing the trend of the company, it can be assessed that Asia Pacific Sports Management (APSM) has been focusing on being the partner for the youth sports development in Singapore and the Asia-Pacific region. The particular organization has been trying to involve most of the youth sports including Basketball, Football, Cricket, Hockey, Floorball, Tennis, Volleyball, and Badminton, etc. (Goodall Ashworth, 2013). By analyzing the global sports program, two prime trends can be identified including increasing popularity in the youth sporting events and the increasing utilization of the social media. Over the past few years, the popularity of the youth sports including Football, Cricket, Badminton, Track field have been increasingly popular in the international market (Teo Chang, 2012). By analyzing the recent sports articles, it can be identified that the sports industry has been expanding faster than other industry in the global market. In most of the developed and developing countries including Russia, USA, India, Britain, and China, the sports market has been expanding in a radical manner (Gibson, Kaplanidou Kang, 2012). It has been seen that the impact of the sports tourism has been enormous to those countries who had organized the world sports events like Olympic Games, FIFA World Cup (Smith, Waterton Watson, 2012). Due to the increasing demand for the global sports event, world business has experienced $80 million profit in the year 2014 (Pedersen Thibault, 2014). Most of the countries have been showing their adequate interest in organizing the sports event for accumu lating the high amount of revenues in an effectual manner. On the other hand, the increasing demand for the sports tourism provides adequate opportunities to the host country in strengthening their national economic development process (Fatemeh, Mehrdad Sohrab, 2014). Besides the increasing demand for the sports events, the adequate influence of the social media technology also responsible for improving the global sports tourism. In these days, the social media plays an integral role in promoting the sports event across the global platform (Saayman, 2012). On the other hand, the world sports events also facilitate these media channels in enhancing their TRP values by telecasting the particular sports events. It has been identified that 3 billion people across the world have seen at least a minute of the world cup in the television (Dan-ya, 2012). Hence, it can be assessed that the above-discussed trends are defensible, as it indeed has a huge involvement in the process of enhancing the global sports tourism in an efficient manner. Recommendations Justifications: Asia Pacific Sports Management (APSM) has been the most popular sports organizer in Singapore. The particular organization has involved almost all youth sports events. The vision of the company is to be the partner of choice for the youth sports development in Asia Pacific Region and Singapore (Apsm com., 2016). For enhancing the business opportunities within the targeted timeline, the organization needs t follow the bellow recommendations. Identify the potential partners: Asia Pacific Sports Management (APSM) has been the most popular sports organizer in Singapore. In order to enhance the business opportunities, the particular organization needs to identify the potential partners to expand the business in an efficient manner. Singapore becomes favorite sports destinations for many organizers. Over the past few years, the number of sports organizers has increased in a radical way. Hence, APSM should focus on emerging their business with other companies doing dealing in the same field. Increase the utilization of the Social Media: Social media platform has become the most popular choice for the sports organizations in promoting their services. With the facilitation of the social media, the particular organization called Asia Pacific Sports Management (APSM) would be able to improve their business opportunities in an efficient manner. Moreover, the particular platform is an inexpensive way for the organization. Through the engagement of this particular platform, APSM would be able to spread their brand information across the domestic and global market. In these days, the effective social media tools including Facebook, Twitter, Google Plus, and YouTube have been providing the adequate opportunities to the organizations in enhancing the business opportunities within the small timeline. Hence, the particular organization needs to focus on utilizing these platforms in order to experience high growth in the business. Enhance the television broadcasting: In the recent years, the organization called Asia Pacific Sports Management (APSM) has been broadcasting its games through several media partners. In order to enhance the business opportunities, the particular organization needs to involve more media partners across the domestic market as well as the international marketplace. With the involvement of these media partners, the particular organization would b able to highlight their services to the audiences in an effectual manner. Expansion of the business: Asia Pacific Sports Management (APSM) has been executing its business across the domestic market. However, the particular organization needs to expand its business into the international market for enhancing the business opportunities in an efficient manner. Besides organizing the domestic sports events, ASPM needs to focus on organizing the international sports event. Consequently, it would provide adequate opportunities to the organization in enhancing the brand values within the targeted timeline. Plan of Action: The proposed recommendations would be accomplished through a particular timeline. In this context, the action plan has been formed for an eight-month program. In the above section, we have mentioned the suggestions for enhancing the business opportunities to the sports organization named Asia Pacific Sports Management. For identifying the potential partners, the particular sports organization needs to analysis the existing organizations or the competitors in the domestic market. For accomplishing this purpose, eight weeks have been allocated. For establishing each objective, the organization would obtain two months or eight weeks timeframe. During this timeline, the particular organization would be able to enhance their business opportunities in an effectual manner. Actions To Be Taken 0-4 Weeks 4-8 Weeks 8-12 Weeks 12-16 Weeks 16-20 Weeks 20-24 Weeks 24-28 Weeks 28-32 Weeks Identify the potential partners Increase the utilization of the Social Media Enhance the television broadcasting Expansion of the business Table 1: Proposed Action Plan (Source: Created by author) Conclusion: It can be concluded that the particular organization named Asia Pacific Sports Management has been executing the sports events in an efficient manner. In this assignment, a business plan has been briefly discussed in context to the enhancement of the business across the domestic as well as in the international market. In this particular business plan, the relevant trends of the global sports business have been analyzed. Moreover, some recommendations have been provided for enhancing the business effectiveness within the targeted timeline. The plan of action has suggested the process of executing the discussed changes into the business within the proposed timeframe. References: Apsm.com (2016). Retrieved 3 November 2016, from https://www.apsm.com.sg/index.php/about-us Dan-ya, Y.A.N.G., 2012. Study on the development of sports tourism industry in rural area [J].Journal of Anhui Agricultural Sciences,30, p.073. Fatemeh, E. K., Mehrdad, M., Sohrab, G. (2014). The role of advertisement factors in development of sport tourism industry of Fars province.Physical education of students,3. Gibson, H. J., Kaplanidou, K., Kang, S. J. (2012). Small-scale event sport tourism: A case study in sustainable tourism.Sport Management Review,15(2), 160-170. Goodall, B., Ashworth, G. (Eds.). (2013).Marketing in the Tourism Industry (RLE Tourism): The Promotion of Destination Regions. Routledge. Pedersen, P. M., Thibault, L. (Eds.). (2014).Contemporary Sport Management, 5E. Human Kinetics. Saayman, M. (Ed.). (2012).Introduction to Sports Tourism and Event Management, An. AFRICAN SUN MeDIA. Smith, L., Waterton, E., Watson, S. (2012).The cultural moment in tourism(Vol. 26). Routledge. Teo, P., Chang, T. C. (2012). Singapore: tourism development in.Tourism in south and southeast Asia, 117. Weed, M., Bull, C. (2012).Sports tourism: Participants, policy and providers. Routledge